Top 5 SEO Considerations for Success In 2013

The aberrant way in which Google released updates to its algorithm in 2012 made every SEO marketing expert awestruck. The big daddy of search engines and preferably, the current controller of every activity happening on internet launched new concepts in the internet marketing field like Link Disavow Tool, Author Rank, Social Signals and the list goes on. All these changes have forced the SEO professionals to reinvent the wheel and start strategizing in a new way that actually appeals to the users. One thing is for sure now that agility is very important, if you wish to grow with every new update coming from search engines. Let’s have a look at the things related to SEO, which are more likely to remain prevalent in 2013: Organic Results: Fall Down There have been numerous speculations about Google trying to give less preference to organic listings by promoting their products excessively in the market. They have been constantly putting stress on paid ads, PLAs, Local Search and Google+. This has made the speculations stand true. This limitation on organic search will raise the bar for coming on Top Spot of Google because of the increment in terms of worth for those few spots. 2.     Ranking on Google No.1 Spot Will Not Be Enough The face of Google has changed completely in the last year and keeping the traffic concentrated on top spot is not easy anymore. With so many advertisements, PPC ads, Local listings, it has become tough to generate a high CTR. This is the reason that even sites on top spot are seeing a decrease in traffic rate. Organic search performance in 2013 will be improved by conversion rate optimization and aggressive testing. 3.    Escalation in SEO Cost The stress on quality and genuineness of work will put the cost of SEO in top gear. The search engines now demand extremely high-quality, genuine and most importantly informative content. The link building is not just about off-page submission to directories, articles and link exchange, but getting links which act as sponsors for the content on your page. Affordable SEO services will slowly become a thing of the past. There are high expectations among marketers that Panda Updates next year will be targeting to change the way SEO is being done as of now. 4.     Hiring The Truly Talented Force Finding a professional who is definitely talented and can work their way to turn things around will become a headache. SEO has increased to great heights in the past years and there are no institutions for providing the education and degree for becoming such professionals. This is the reason that finding someone who is talented enough for the job will be difficult and expensive as well. 5.    Rich Snippets For Higher CTR With all the things discussed above, if you are still not considering CRO (Conversion Rate Optimization), then you must not do SEO at all. The trend of including Rich Snippets in SERPs is becoming popular now. It allows for better credibility and attracts the attention of user by displaying extra information about the link. It has the potential to allow for higher click rates from organic search rankings and most likely to get popular in 2013. The coming year will be fiercely competitive with a race to achieve the top spot that is surrounded by non-organic listings. The most challenging task will be to get higher number of clicks from organic searches.

Mobile Website Design: Why Is It Important?

The trends in market are always changing and so do the technologies. People are getting overwhelmed with the amount of new mobile phones in the market. They have computing capabilities of the level of a normal computer system.

They can perform almost any function and it is the best option to surf internet on the go. There are many people who have shifted most of their business processes to mobile phones because they are actually portable.

This has made it compulsory for many website owners to make their site compatible with the mobile devices. Due to the operating standards and screen size of these devices, it is very difficult to view sites in proper manner on these websites. This is the reason that mobile website design is very important.

It will also maximize the traffic towards your website by reaching larger audience through mobile. All those people who access internet through their mobile devices will be able to view your website, thereby increasing the traffic towards it.

In addition to this, many business enterprises also prefer to contact their customers through mobile sets because it gives them true portability and the customers also like to access information through their mobile phones.

If you are interested in getting a website converted into mobile format, then you can hire a web development company, which will provide you with all the service for the development of the website.